Real-world insight, leading experts, decision-making evidence. IDC events bring together the people shaping the future of technology — and the conversations that move your business forward.
120+
Events per year
85K
Leaders connected
40+
Industries
1,200
Analyst speakers
68%
Sponsor renewal rate
4.6/5
Sponsor satisfaction
Get the sponsor prospectus delivered to your inbox in 60 seconds. Audience profile, formats, packages — the essentials.
Spotlight
March 18-20, 2026 | Berlin | In-person + Live Stream
The annual gathering where IDC’s top analysts share what’s coming for AI, cloud, security, and digital infrastructure — and what it means for your roadmap.
Upcoming · 2026
In-person
The top 10 predictions reshaping Asia/Pacific technology over the next 36 months.
Webinar
Evidence-based frameworks for prioritizing AI spend in 2026 — what to fund, what to pause.
Hybrid
The flagship EMEA event. 60+ analyst sessions across AI, cloud, security, and digital infrastructure.
In-person
How AI is rewiring the workplace — and what HR and technology leaders need to do next.
In-person
Where CISOs and security leaders converge on the threat landscape and defense priorities.
Leverage IDC’s research & event capabilities and reach out to tech buyers and influencer communities.
Find your match
Tell us about your audience and your goals. We’ll match you to the IDC events most likely to deliver — and drop them straight into your calendar.
Why sponsor
IDC events draw the buyers and decision-makers your sales pipeline depends on — not casual browsers.
76%
of attendees hold director-level roles or above
$3.2M
average IT budget influenced by each attendee
4.6/5
satisfaction score from past sponsors
68%
of sponsors renew the following year
IDC events run across five regions and more than 40 cities each year. Choose your region to see what’s coming — or talk to us about hosting an event near your team.
Buyer-grade audiences
Curated by IDC analysts — not bought lists. Attendees are vetted decision-makers in active evaluation cycles.
Analyst proximity
Sponsorship packages put your story in the room with the people whose opinions move the market.
Evidence-led storytelling
Co-developed content grounded in IDC’s research — credibility that pure marketing can’t buy.
In their words
Hear directly from technology leaders who have partnered with IDC.
[Sponsor Name] · VP, Field Marketing · [Company]
[Sponsor Name] · VP, Field Marketing · [Company]
[Sponsor Name] · VP, Field Marketing · [Company]
Trusted by
Frequently asked
Quick, direct answers to the questions prospective attendees and sponsors ask most often.
Sponsorship begins with a conversation. Share your goals and audience targets using the form at the top of this page (or our Sponsor Match Tool), and an IDC events specialist will respond within one business day with a tailored prospectus, recommended events, and pricing.
Packages range from speaking opportunities and branded sessions to private analyst roundtables and full event activations.
IDC events are curated for senior technology and business decision-makers. 76% of attendees hold director-level roles or above, including CIOs, CISOs, CTOs, Chief Data Officers, VPs of engineering, and senior buyers from Fortune 1000 and Global 2000 enterprises.
Attendee profiles vary by event. Each prospectus contains a detailed audience breakdown by role, industry, region, and budget authority.
Standard inclusions across most packages: branded presence on the event page and in event communications, attendee list access (where permitted), lead capture, on-site or virtual booth space, and post-event analytics. Premium packages add speaking slots, analyst engagement, and content co-development.
All three. IDC runs approximately 120 events worldwide each year. Flagship events (such as Directions) are typically hybrid — in-person with livestream access. Webinars and FutureScape briefings are virtual. Use the format filter in the event browser above to filter by your preference.
Premium sponsorship slots (keynote sponsorships, speaking opportunities, private analyst sessions) often sell out 4–6 months in advance for flagship events. Standard sponsorships are typically available up to 6–8 weeks before the event date, subject to availability.
Yes. Most IDC events are open to qualified attendees through paid registration. Some events are exclusive to IDC research clients. Click any event in the browser above for registration details.
The Sponsor Match Tool is a short interactive that recommends the IDC events most aligned with your sponsorship goals — based on the audience you want to reach, your industry focus, budget range, and objectives. It takes about 90 seconds and delivers matched-event recommendations directly to your inbox alongside a tailored prospectus.
Session recordings and analyst presentations from past IDC events are available to IDC research clients through the IDC client portal. Selected sessions are made publicly available on the IDC website and YouTube channel. Contact your IDC account team for full archive access.
Your next move
Whether you're attending, speaking, or sponsoring — IDC events are where the right decisions get made. Let's find yours.
International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.
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