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Real-world insight, leading experts, decision-making evidence. IDC events bring together the people shaping the future of technology — and the conversations that move your business forward.
400+
Analyst-led events worldwide
25+
countries worldwide
20K+
Tech buyers engaged
Events Calendar
Keen to sponsor IDC events?
Get our 2027 global IDC events calendar delivered to your inbox in 60 seconds. Upcoming IDC events, audience profile, formats and sponsorship benefits all bundled together — the essentials.
Spotlight
IDC CIO Summit Shanghai
From digital to AI transformation, the summit brings together leading CIOs, technology decision-makers, international experts, and forward-thinking solution providers to explore new paradigms for intelligent agent-driven enterprises across China.
Limited sponsorship slots remain. Secure your slot now!
Find your match
IDC Sponsor Match Tool
Tell us about your audience and your goals. We’ll match you to the IDC events most likely to deliver — and drop them straight into your calendar.
WHY SPONSOR IDC EVENTS
Real conversations, real buying intent
IDC events attract tech buyers and decision-makers your sales pipeline depends on, not casual browsers.
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Precision over reach
Sponsorship targeting built on the same 15B+ data points used to size markets – the right room, not just a bigger one.
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Credibility you can't buy
60+ years of trusted analyst judgment, standing next to your logo in front of buyers who already trust IDC.
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20K+ strong tech buyer community
Executives join our events to get informed about market trends, exchange experiences with peers, learn about the latest technologies, and build strategic partnerships.
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One relationship, the whole funnel
Intelligence informs targeting, GTM content shapes the message, the event activates it – one partner, closed loop.
Global view with Local expertise
Sponsor where your buyers are
IDC runs 400+ analyst-led events across 5 regions and 25+ countries. Choose a region to see which events still have sponsorship availability — or talk to us about a custom event built around your target market.
Upcoming · 2026
Find the event that’s right for you
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Feb 12 · Singapore
IDC FutureScape: Asia/Pacific Predictions 2026
In-person
The top 10 predictions reshaping Asia/Pacific technology over the next 36 months.
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Mar 4 · Virtual
The CIO's AI Investment Playbook
Webinar
Evidence-based frameworks for prioritizing AI spend in 2026 — what to fund, what to pause.
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Mar 18 · Berlin
IDC Directions EMEA 2026
Hybrid
The flagship EMEA event. 60+ analyst sessions across AI, cloud, security, and digital infrastructure.
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Apr 9 · Boston
Future of Work Summit
In-person
How AI is rewiring the workplace — and what HR and technology leaders need to do next.
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May 5 · London
European Security Forum
In-person
Where CISOs and security leaders converge on the threat landscape and defense priorities.
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Explore all events
Engage with tech decision makers across the world
Leverage IDC’s research & event capabilities and reach out to tech buyers and influencer communities.
In their words
Why sponsors come back
Hear directly from technology leaders who have partnered with IDC.
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“The conversations we had at the IDC event moved more pipeline in two days than our last three trade shows combined. These are buyers, not browsers.”
[Sponsor Name] · VP, Field Marketing · [Company]
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“What sets IDC apart is the analyst access. Sitting alongside the people shaping the market — that credibility doesn’t exist anywhere else.”
[Sponsor Name] · VP, Field Marketing · [Company]
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“The audience quality is what brings us back. Director-and-above is the floor, not the aspiration. Every interaction has been worth our time.”
[Sponsor Name] · VP, Field Marketing · [Company]
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