The technology intelligence fabric of the AI-enabled enterprise

Build a defensible competitive strategy on evidence, not assumptions. 

• Ask a question and get a sourced answer on a competitor’s moves, positioning, or market share in under 5 minutes — no digging through portals or PDFs. 

• Ground every answer in 60+ years of proprietary IDC intelligence, cited to source, version, and date. 

• Get proactive alerts on competitor and market shifts, delivered automatically to your inbox or Claude, so your strategy never runs on stale intel. 

• Base your competitive positioning in the same rigor IDC gives boards and investors — not internal opinion. 

Walk into every deal with sourced answers to the competitive questions that come up in the room. 

• Get a sourced rebuttal to a specific competitor claim in minutes, ready to use on the next call. 

• Upload the account plan or opportunity notes and see them benchmarked against IDC’s independent research in one secure session. 

• Have competitive positioning and objection-handling points delivered straight to your inbox or Claude ahead of the meeting. 

• Cite every claim to source, version, and date so reps can defend it under questioning. 

Keep every battlecard current without a quarterly research scramble. 

• Upload your existing battlecards and refresh them against the latest IDC competitive intelligence in one session. 

• Get proactive alerts the moment a tracked competitor’s positioning or market share shifts, so cards never go stale between refreshes. 

• Pull competitor strengths, weaknesses, and market share directly from IDC’s proprietary research, cited to source and date. 

• Turn a research session into an export-ready battlecard with Claude your sales team can use immediately. 

Ground market sizing and segmentation in data your board can trust.

• Get a defensible TAM, SAM, and SOM breakout for a specific product, region, or segment, drawn directly from IDC’s canonical Trackers and Spending Guides. 

• Build a multi-year growth forecast for a new segment or geography without waiting on a custom research engagement. 

• Pressure-test a sizing assumption — growth rate, segment share, addressable universe — against IDC’s independent forecast before it goes into the model. 

• Turn the sizing analysis into a structured, export-ready board brief without manual reformatting. 

See exactly where you stand against the market, with numbers you can defend.

• Upload your own performance or spend data and see it benchmarked against IDC’s peer and market data instantly. 

• Compare your metrics against a peer set large enough to hold up in a board room, not a handful of anecdotes. 

• Get every benchmark cited to source, version, and date for a defensible board or investor conversation. 

• Turn a benchmarking session into an executive-ready brief in one step, without manual reformatting. 

Build account plans on verified market and competitive context, not assumptions.

• Upload an account plan or target list and see it enriched with IDC’s market and competitive intelligence in one secure session. 

• Pull sourced, up-to-date context on a named account’s industry, technology spend, and competitive landscape in minutes. 

• Get proactive alerts when market or competitive shifts affect a named account, delivered to your inbox or Claude. 

• Ground every account insight in IDC’s proprietary research, cited to source, version, and date. 

Build launch strategy and positioning backed by structured, sourced intelligence.

• Get proactive signal on competitor launches and market shifts before they hit your roadmap. 

• Synthesize IDC research with your own launch decks and messaging documents in a single session. 

• Initiate a guided analyst engagement request to pressure-test positioning before it goes external. 

• Deliver research-grounded answers straight to the tools your GTM team already works in — inbox, Claude, and more. 

Pressure-test your message against the market before it ever reaches a customer. 

• Upload draft messaging or positioning documents and benchmark the claims against IDC’s independent research in one session. 

• Initiate a guided analyst engagement request to stress-test a positioning statement before it goes external. 

• Get a sourced answer on how competitors are positioning the same capability, cited to source, version, and date. 

• Turn a messaging review into an export-ready brief your leadership team can sign off on. 

Size the opportunity and the competitive field before you commit resources to a new market.

• Query IDC’s canonical Trackers and forecast data for the new market or region, with full provenance by product and time period. 

• Get a sourced view of the competitive landscape and incumbent positioning before you build a go-to-market plan. 

• Benchmark the opportunity against IDC’s independent market sizing, not internal assumptions. 

• Turn the analysis into a structured, executive-ready business case in one step. 

Negotiate every technology deal from a position of strength, backed by IDC’s independently verified pricing and vendor performance data.

• Get automatic alerts on vendor price changes, new entrants, and shifting competitive positioning in your sourcing categories. 

• Upload your RFP requirements, vendor shortlist, or contract terms and blend them in session with IDC’s pricing benchmark data to see where you have leverage. 

• Initiate a guided analyst engagement request to pressure-test a vendor shortlist or contract terms before you negotiate. 

• Get the resulting deal analysis and negotiation brief delivered straight into your inbox, Claude, or your procurement team’s existing workflow. 

Know you are buying the right vendor, at the right price, and on the right terms, backed by IDC’s written, evidence backed pricing evaluations. 

• Upload a vendor contract or renewal terms and benchmark them against real peer deal data in one session. 

• Initiate a guided analyst engagement request to stress-test the renewal before you sign. 

• Get a sourced answer on what a fair price and fair terms look like, cited to source and date. 

• Turn the evaluation into an export-ready brief your negotiation team can act on. 

Reassess your existing vendor and architecture footprint against independently verified market intelligence, not vendor pitch decks. 

• Query IDC’s canonical Trackers for the vendors and platforms already in your stack, with full provenance by product and time period. 

• Get a sourced view of how each vendor’s market position and roadmap has shifted since you last evaluated it. 

• Benchmark your current architecture against IDC’s independent market data, not internal assumptions or the vendor’s own claims. 

• Turn the audit into a structured, executive-ready roadmap for what to keep, renegotiate, or replace. 

Get ahead of AI spend before it outruns the budget it was approved against. 

• Ask what a defensible monthly AI inference budget looks like for your workload and get a sourced answer in minutes, not a spreadsheet exercise. 

• Upload your current AI agent or token spend and see it measured against IDC’s cost-management research in the same session. 

• Get flagged automatically the moment your spend pattern moves outside what peers in your category are seeing. 

• Request time with an analyst to work through where costs are hiding before they show up in next quarter’s numbers. 

Show the board what the AI investment actually returned, backed by evidence instead of an internal assumption. 

• Get a sourced view of how organizations like yours are attributing AI outcomes to specific workflows, not just tracking spend. 

• Bring your own pilot or program results into a session and see them held up against IDC’s research on what a credible AI return actually looks like. 

• Turn a vague “is this working” conversation into a structured brief you can bring to a skeptical board or CFO. 

• Get notified when new IDC research on AI ROI measurement publishes, so your framework doesn’t go stale between reviews. 

Defend security investment with independently verified risk and spend data, not just internal conviction.

• Bring your security budget or control maturity into a session and see exactly where it sits against IDC’s independent spending and risk research. 

• Get a sourced read on how breach frequency and cost trends in your sector should be shaping this year’s ask. 

• Get notified when a threat pattern or peer incident emerges that’s relevant to your environment, not after it’s old news. 

• Walk into the budget conversation with a benchmark behind every number, not a best-effort estimate. 

Walk into every IDC MarketScape or market share evaluation prepared, and keep your executive team briefed on what IDC is saying about your company.

• Get a sourced view of the evaluation criteria and how competitors are positioned before you submit. 

• Initiate a guided analyst engagement request to pressure-test your positioning before the evaluation window closes. 

• Turn the latest IDC coverage of your company into a structured, executive-ready summary your leadership team can act on. 

• Get proactive alerts the moment new IDC research or a MarketScape/market share evaluation publishes on your category, so your exec team is never caught off guard. 

Brief every analyst with current, accurate information — without scrambling before the call. 

• Get a sourced answer on what a specific analyst has published about your company or category, cited to source and date. 

• Synthesize your briefing deck with IDC’s latest research on your market in a single session. 

• Have talking points and anticipated questions delivered straight to your inbox or Claude ahead of the briefing. 

• Get proactive alerts when an analyst publishes new coverage relevant to your account, so nothing catches you off guard. 

Manage a broad portfolio of analyst relationships without losing track of who covers what. 

• Get a sourced view of which IDC analysts cover your category and what they’ve published recently. 

• Initiate a guided analyst engagement request to schedule an inquiry or briefing with the right coverage analyst. 

• Upload your account’s engagement history and see it organized alongside IDC’s coverage in one secure session. 

• Turn a quarterly AR review into a structured, export-ready report your CMO can act on.