SINGAPORE, 04 November 2025 – International Data Corporation (IDC) announced today the national winners of the IDC Future Enterprise Awards (FEA) 2025 for the ASEAN region. Representing standout innovations from Thailand, Indonesia, Malaysia, and the Philippines, this year’s winners are leading the shift from experimentation to execution — embedding AI into everything from financial inclusion and risk analytics to sustainable ecosystems and national tourism.
Now in its ninth year, the IDC Future Enterprise Awards have recognised digital transformation excellence across Asia/Pacific since 2017. Over 4,000 unique organisations have submitted nominations, with more than 700 winners celebrated regionally to date.
“This year’s ASEAN winners are redefining digital leadership at scale,” said Linus Lai, vice president, Digital Business, IDC Asia/Pacific. “They’re deploying AI not just as a tool, but as a transformative force — enabling faster decision-making, inclusive access, and operational breakthroughs. From generative AI assistants to digital farming and safer construction sites, these organisations are setting a new standard for innovation in Southeast Asia.”
The winning projects reveal ASEAN’s shift from experimentation to execution across generative AI financial inclusion, infrastructure resilience, and sustainable growth. Together, they signal a region scaling digital with confidence and impact.
The following are the best out of all the nominations received from across ASEAN:
Best in AI-Ready Digital Infrastructure | Modernized Data Platform by KASIKORN Business-Technology Group (KBTG) | Thailand
Designed to address critical limitations in legacy systems that hampered scalability, agility, and time-to-insight across KBANK’s fast-evolving digital ecosystem, the Modernized Data Platform introduces a resilient, extensible, and automation-first architecture that integrates cloud operational data stores, low/no-code GenAI-powered data pipelines, AI observability layers, and Responsible AI controls. With this backbone, KBTG now supports real-time decisioning, enterprise-scale data ingestion, and seamless access across 20M+ customer records, empowering over 45 departments to leverage AI in production. The platform also features an AI & Data Playground for rapid prototyping, a GenAI assistant for enterprise data discovery (GEDI), and system observability agents (e.g., OB1 and YODA) to monitor, self-heal, and optimize infrastructure autonomously — ensuring high performance, security, and regulatory compliance.
Best in AI-Ready Platform | DANA AI Everywhere by DANA Indonesia | Indonesia
DANA AI Everywhere is a company-wide initiative to systematically and programmatically infuse AI capabilities, unlocking tangible business outcomes such as revenue generation, user growth, productivity gains, and cost savings. This initiative reflects a coordinated effort to embed AI into both external customer-facing systems and internal operations, spanning daily business processes and the company’s core competencies. Use case examples include: Customer Service Chatbot infused with LLM, AI Augmented Software Development in Design, Credit Scoring for new Lending Business, Fraud Prevention Systems, Self-Healing Servers and Infrastructure, and Bank Cash Liquidity for Fund-In and Fund-Out in Payment and Money Transfer Service. One key KPI that reflects the initiative’s impact is the successful launch of DANA’s digital lending business, enabled by proprietary AI-driven credit scoring that allows for inclusive yet responsible financial access.
Best in AI-Ready Platform | Artificial Intelligence Incident & Risk Analytics (AIIRA) by Petronas Digital Sdn. Bhd. | Malaysia
Artificial Intelligence Incident & Risk Analytics is an AI-ready platform that integrates multi-disciplinary systems, covering people, material, equipment & environment factors into its analytics for holistic risk calculation. AIIRA dynamically integrates live data streams, transcending static models to deliver real-time & adaptive insights. AIIRA’s ability to synthesize operational data and forecast potential risks provides a forward-looking risk outlook that supports both strategic planning and real-time interventions. Its predictive insights enabled organization to prevent 90% incidents during the construction phase in 2023 Q1. Operating units recorded a 48% & 100% incident reduction in 2024 Q2, while a project achieved 700+ LTI-free days & over 1 million safe manhours. By increasing Process Cycle Efficiency by 21.35%, AIIRA has eliminated redundant data entry while automating data gathering, analysis, and visualization.
Best in AI-Ready Platform | TAGTHAi: Revolutionizing Thailand’s Tourism Through AI-Powered Personalization by Thai Digital Platform Social Enterprise Company Limited. | Thailand
Designed to make travel seamless and enriching, TAGTHAi integrates city passes, personalized trip planning, bookings, and curated experiences, connecting millions of travelers to both iconic attractions and local businesses while supporting sustainable tourism. A standout achievement is the launch of “Design My Trip” in September 2024, a tool that instantly creates tailored 1-to-3-day itineraries for the Bangkok Metropolitan Region, customizing recommendations based on user preferences. TAGTHAi’s AI-driven approach addresses the complexity of travel planning, dramatically reducing user effort and enhancing satisfaction. As of December 2024, the platform boasts over 2.1 million downloads (100% YoY growth), with 177,000 active users and 8,169 trips generated by “Design My Trip.” By seamlessly blending generative AI with deep local expertise, TAGTHAi sets a new benchmark for digital tourism platforms in Asia.
Best in Artificial and Generative Intelligence | BINUS x GPT-4 Summary System by BINA NUSANTARA | Indonesia
Traditionally a lengthy, 8–11 page record of academic and enrichment experiences, the Student Achievement Document (Dokumen Pendamping Ijazah/DPI) was time-consuming to produce and difficult for employers to review effectively. To solve this, BINUS developed an AI-powered summary system using GPT-4, capable of generating concise, professional-grade executive summaries for more than 11,000 graduates periodically. This system synthesizes key academic data, soft skills, internship experiences, and extracurricular activities into a one-page, employer-ready narrative. Sensitive information such as GPA, gender, and program names is handled through code, while GPT-4 is fine-tuned with prompt engineering to adopt an academic editorial voice. The most significant KPI demonstrating its success is a total operational cost savings of IDR 515,350,000 (USD 31,600) per year, by reducing manual summary processing time from 115 days to just 5 days.
Best in Artificial and Generative Intelligence | URC Generative AI Transformation Initiative by Universal Robina Corporation | Philippines
Universal Robina Corporation (URC) is revolutionizing its operations through a comprehensive AI strategy spearheaded by the Analytics Center of Excellence (COE). By establishing a robust AI framework, URC is enhancing operational efficiencies and redefining its strategic capabilities, placing AI at the heart of its transformative journey. Borne from this transformation are the Employee Virtual Assistant (EVA) and Discovery Virtual Assistant (DiVA) projects that automate routine tasks, analyze data faster, and generate business insights. These AI-driven tools equip employees to focus more on strategic initiatives and adapt quickly to changing market conditions, offering a competitive edge. The initiative’s success is exemplified by EVA’s impact, where the HR query resolution rate is at 90%. Furthermore, the use of DiVA in accelerating the ideation process has condensed lengthy product development cycles from months to just one week per market.
Best in Artificial and Generative Intelligence | Product Library Powered by Generative AI (Owlai) by Asset World Corp Public Company Limited | Thailand
OWLAI, our Generative AI-powered assistant, is a cornerstone of AWC’s digital transformation, enhancing operational agility and revolutionizing internal knowledge management. AWC’s OWLAI works by centralizing vast internal data, then using Generative-AI to provide a 24/7 multi-language search engine, instant data summarization, and efficient content generation, including specialized legal translations. The solution directly addresses data silos, time-consuming manual searches, inefficient content creation (including legal documents), high operational costs, and ensures internal data confidentiality. As a result, AWC was able to achieve the following: 20% FTE reduction in waiting time for information search and content summary generation for investment teams; 50% FTE reduction in waiting time for Legal team; and 50% reduction in legal document translation expenses.
Best in Digital Innovation | FINNIX: Revolutionizing Lending with AI and Digital Innovation for the Underserved People by MONIX Co., Ltd. | Thailand
FINNIX App is an AI-powered lending platform designed to foster financial inclusion for over 36M underserved individuals with a fully digital experience, rapid approvals, minimal paperwork, flexible repayment, and fair pricing. At its core is the Intelligent Underwriting Engine which uses machine learning models trained on alternative data to assess creditworthiness in real time. To ensure secure and seamless onboarding, we implemented biometric e-KYC using facial recognition technology. By leveraging behavioral data and predictive analytics, we deliver personalized loan offers and financial insights through the FINNIX Credit Report. As of December 2024, we have disbursed over 41 billion Baht in loans, impacted 1.1M underserved individuals, created over 132K job opportunities, and maintained a single-digit NPL rate—demonstrating both social impact and operational excellence.
Best in Digitally-Enabled Ecosystem | KBank & Orbix Holdings: Shaping 1st Total Digital Asset Ecosystem in Thailand by Orbix Holdings Co., Ltd | Thailand
Kasikornbank PCL (KBank), through its Orbix Group and subsidiaries, has established a robust digital asset ecosystem to advance innovation, security, and financial inclusion in Thailand and the region. This ecosystem leverages advanced blockchain technology and strategic partnerships to deliver regulated, secure, and user-friendly digital asset services across multiple business lines. The Orbix Group ecosystem consists of five specialized subsidiaries: Kubix, Thailand’s first SEC-approved ICO portal under a financial group; Orbix Trade, a digital asset exchange attracting diverse investor interest; Orbix Technology, developer of Quarix, a regional blockchain infrastructure for real world applications, such as Q-money (money on Blockchain), Project Carina with JPM, Cross-border payment with StraitsX, and PTT Q-Bond; Orbix Invest, the 1st licensed digital asset fund manager platform regulated by the Ministry of Finance and SEC; and Orbix Custodian, Thailand’s first licensed digital asset custodian.
Best in New Ways of Work | Workforce Upskilling through AI Academy by Central Retail Corporation PCL | Thailand
AI Academy is a transformative, enterprise-wide initiative to equip its workforce with practical, function-specific artificial intelligence (AI) skills – addressing the need to close AI and digital skill gaps across retail operations, merchandising, supply chain, and customer experience – through scalable training, real-world retail use cases, and embedded learning. The initiative is seamlessly integrated into business workflows and supported by AI Champions, interactive labs, and an AI Sandbox where teams prototype and test solutions such as personalized promotions, inventory forecasting, and customer insights. The impact has been substantial: over 60% (approx. 30,000) of employees earned AI certifications, resulting in a 20% cost reduction in merchandising and supply chain; a 30% increase in operational productivity; and a 50% increase in marketing-related tasks productivity.
Best in Sustainability | KBank: Pioneering a Sustainable Ecosystem by Kasikornbank PCL | Thailand
KBank integrates Environmental, Social, and Governance (ESG) principles as ESG Strategy into its operations, targeting net-zero emissions by 2030 through its three-pronged climate strategy: Green Operation, Green Finance, and Beyond Banking. Initiatives from the strategy include: GreenPass, platform for Renewable Energy Certificate (REC) registration and sale to facilitate individuals and small and medium-sized businesses that have installed solar rooftops to register and sell RECs; K-GreenSpace, a dedicated marketplace platform to promote energy-saving solutions and sustainable living – offering various services and information related to energy efficiency, renewable energy, and eco-friendly products. Through these initiatives, KBank sets a new benchmark for sustainable finance and innovation in the region.
CIO/CTO of the Year | John Lim Ji Xiong of Gamuda Berhad | Malaysia
Under John’s leadership, Gamuda was able to establish the Gamuda Digital Operating System (GDOS) — a homegrown digital framework that unifies cloud infrastructure, enterprise systems, and data automation across the organisation. GDOS ensures real-time workflow visibility, improves decision-making, and now anchors every project tender across Gamuda’s global footprint. John also spearheaded the introduction of BotUnify — Gamuda’s internal AI marketplace that empowers teams to build and deploy intelligent agents. The impact of the GDOS framework is significant: a 91% reduction in form processing time, over USD1.6 million in software savings, and USD5.6 million saved from early design issue detection on a single project. John also leads culture-building initiatives such as the Gamuda Tech Fest and the Gamuda AI Academy, which have trained over 200 external learners, further sustaining the company’s digital momentum. John now heads Gamuda Technologies, a third pillar established in Gamuda to solve complex challenges with data and AI.
CIO/CTO of the Year | Athikom Kanchanavibhu of Mitr Phol Group | Thailand
Athikom has architected a unified initiative spanning eight strategic domains—from smart farming to AI-driven operations—anchored in the company’s “One Sustainable Digital Business Transformation” vision. Recognizing the shift from digital-first to AI-fueled enterprise, Athikom introduced the CATALYST framework, integrating enterprise architecture, data governance, low-code democratization, and agentic AI to unlock impact at scale. In 2024, the program achieved 663.3 million THB in economic impact, empowered 2,364 employees to adopt generative AI through MitrGPT (powered by GPT-4o), and onboarded 23,838 digitally contracted farmers, while improving employee satisfaction on technology services by 24% year-over-year. Mitr Phol was also able to achieve over 142,500 productivity hours gained in 2024 through RPA, AI copilots, and low-code automation.
Future Enterprise of the Year | Scaling Digital, Driving Sustainability: PETRONAS’ Journey to a Future Enterprise by Petronas | Malaysia
PETRONAS’ Enterprise Optimisation Centre (EOC) is a transformative digital twin platform that integrates real-time operational, commercial, and sustainability data to deliver a comprehensive, end-to-end view of the hydrocarbon value chain—from upstream production to downstream marketing. As a cornerstone of PETRONAS’ digital-first transformation, EOC empowers faster and smarter decision-making by enabling real-time scenario simulations through an advanced dual-model simulation engine that blends physical operations and financial logic. Its capabilities are elevated through the introduction of EOC Molecular, which assigns financial and carbon-equivalent values to every molecule, allowing decision-makers to balance profitability with sustainability across the organization. As a result, the organization has seen a 12% increase in revenue from new digital product offerings and services that align with evolving market demands.
Future Enterprise of the Year | K-Strategy (3+1P): AI-Driven Banking Strategy for a Sustainable Tomorrow by Kasikornbank PCL | Thailand
The AI-Driven K-Strategy was borne out of the goal of Kasikornbank PCL (KBank) to become the leading AI-driven, sustainable, and customer-centric financial institution in Thailand and ASEAN, by leveraging predictive, proactive, personalized, and persistent approaches to deliver customer-centric digital banking. To achieve this, KBank leveraged AI, machine learning, big data analytics, blockchain, cloud computing, and advanced cybersecurity to support collaboration, talent management, productivity, and operational resilience. These technologies enabled real-time insights, personalized services, and robust security, underpinning the bank’s digital transformation. In 2024, KBank achieved a 14.6% net profit increase (to 48.6 billion baht), maintained a cost-to-income ratio of 44.09%, and reduced expected credit loss.
Special Award for Customer Experience | Best-in-class SME Digital Advisory Platform by UOB Thailand | Thailand
The SME Digital Advisory Platform empowers Relationship Managers (RMs) with integrated digital tools and real-time data-driven insights, while keeping human judgment at the center of every key decision. This synergy ensures that analytics inform and guide, but does not replace the trusted, relationship-based approach that defines UOB’s SME banking philosophy. Requests submitted via digital platforms are automatically routed to RMs via UOB’s in-house Real-Time Response Automation, enabling immediate, relevant advisory follow-up. Once customer interest is captured, UOB leverages its Smart CRM system—an in-house solution combining internal and external data to build a “digital twin” of each customer, giving RMs a single-screen view of customer profile; product holdings; historical transactions; and personalized insights. As a result, there has been a 21% year-on-year growth in revenue per staff.
Special Award for Digital Native Business | heygoody.com by Ngern Tid Lor Public Company Limited | Thailand
heygoody.com launched in September 2023 under Ngern Tid Lor Public Company Limited to disrupt the traditional insurance model and build a fully digital, customer-led ecosystem. Users can compare, select, and purchase insurance in just 2–5 minutes —backed by real-time API integrations with 15 leading insurers. The platform leverages a Customer Data Platform (CDP) and real-time dashboards analyzing 1,541+ behavioral data points, allowing us to adapt UX, detect drop-offs, and resolve friction points at speed. This developed hyper-relevant journeys without compromising customer privacy—earning deep trust in the market. As a result, heygoody achieved the following: 3.5M+ unique visitors in 1.5 years; 10X customer growth; 9X insurance premium increase; and 94% customer satisfaction rate.
The ASEAN winners now advance to the regional competition against other country winners from across Asia/Pacific, where they will be judged by a panel of international experts. Regional winners will be celebrated at the IDC Asia/Pacific Technology Symposium and Awards 2025, to be held on 20 November 2025 in Singapore. Join us at this event to hear from industry experts and previous award winners as they share key strategies and best practices for navigating emerging technologies and driving regional growth.
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