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TRUSTED TECH INTELLIGENCE

Make your next move with confidence.

IDC gives you the research, data, and expert access to validate strategy, evaluate vendors, and drive demand — before your competitors do.

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WHAT BRINGS YOU HERE?

Choose your path and we’ll show you what’s relevant.

  • Validate a market or strategy

    Board-level decisions. Investment cases. Competitive moves. IDC data reduces decision-making risk.
    • Market sizing & forecasts
    • Competitive intelligence
    • Growth opportunity mapping
    Explore research

  • Generate demand & leads

    Campaign planning, brand visibility, and demand execution. IDC as a marketing partner — not just a data source.
    • Sponsorship & events
    • Lead generation programmes
    • IDC Activation — execute GTM
    Explore marketing options

  • Evaluate vendors & benchmark IT

    RFPs, procurement, and peer benchmarking. Independent analyst validation before you commit.
    • Vendor comparison tools
    • MarketScape evaluations
    • Budget & staffing benchmarks
    Explore evaluation tools

15B+

Data points tracked annually

65+

Years of technology research

110

Countries covered

What you need to know now:

AI-powered intelligence

Always-current market intelligence, built for how you actually work.

Query any market, compare any vendor, surface any benchmark — in seconds. Powered by IDC’s full research corpus, updated continuously.

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Key Takeaways

How IDC as marketing partner:

  • Events

    Reach decision-makers where they think

    Sponsor IDC events or bring IDC to yours. Direct access to the buyers and analysts your sales team needs.

    Explore event partnerships

  • Webinars & content

    IDC-branded content that moves pipeline

    Co-branded research, thought leadership webinars, and lead-generating campaigns — IDC credibility behind your message.

    See content options

  • IDC Activation

    Plan and execute your GTM with IDC

    Not just the data — the execution. IDC helps you identify the right markets and run the campaigns to reach them.

    Learn about Activation

Ready to make your next move?

Turn trusted market intelligence and strategic tech insights into confident decisions.

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