TRUSTED TECH INTELLIGENCE
Make your next move with confidence.
IDC gives you the research, data, and expert access to validate strategy, evaluate vendors, and drive demand — before your competitors do.
| Trusted by | Microsoft | IBM | Salesforce | Dell | SAP | AWS | HPE | + 5,000 more |
WHAT BRINGS YOU HERE?
Choose your path and we’ll show you what’s relevant.
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Validate a market or strategy
Board-level decisions. Investment cases. Competitive moves. IDC data reduces decision-making risk.- Market sizing & forecasts
- Competitive intelligence
- Growth opportunity mapping
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Generate demand & leads
Campaign planning, brand visibility, and demand execution. IDC as a marketing partner — not just a data source.- Sponsorship & events
- Lead generation programmes
- IDC Activation — execute GTM
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Evaluate vendors & benchmark IT
RFPs, procurement, and peer benchmarking. Independent analyst validation before you commit.- Vendor comparison tools
- MarketScape evaluations
- Budget & staffing benchmarks
WHY IDC – CREDIBILITY WITH OUTCOME FRAMING
15B+Data points tracked annually So your market calls are grounded in evidence, not instinct. |
65+Years of technology research Forecasts shaped by decades of cycle knowledge — not just last quarter. |
110Countries covered Global coverage so your geo expansion decisions have real ground truth. |
Hot topics — thought leadership framing
What you need to know now
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AI & automation
Where enterprise AI investment is actually going in 2025
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Cloud infrastructure
Multi-cloud complexity: what’s driving consolidation
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Cybersecurity
The new CISO mandate: from cost centre to business enabler
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Future of work
IT staffing and skills gaps: benchmarks from 4,200 CIOs
AI-powered intelligence
Always-current market intelligence, built for how you actually work.
Query any market, compare any vendor, surface any benchmark — in seconds. Powered by IDC’s full research corpus, updated continuously.
Demand section — IDC as marketing partner
How IDC as marketing partner
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Events
Reach decision-makers where they think
Sponsor IDC events or bring IDC to yours. Direct access to the buyers and analysts your sales team needs.
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Webinars & content
IDC-branded content that moves pipeline
Co-branded research, thought leadership webinars, and lead-generating campaigns — IDC credibility behind your message.
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IDC Activation
Plan and execute your GTM with IDC
Not just the data — the execution. IDC helps you identify the right markets and run the campaigns to reach them.