Winning in 2026 starts with clarity.

IDC’s Data & Analytics solutions power everything from market sizing and whitespace analysis to budget visibility—turning billions of data points into decision-grade signals.  Whether you’re guiding strategy, segmenting markets, or prioritizing sales outreach, our buyer-level intelligence helps you act on what matters most.

• Real-time buyer spending behavior from 400,000+ buyers
• Predictive models built for your GTM team
• Flexible delivery: dashboards, datasets, APIs

Stay steps ahead of disruption with IDC’s trusted analyst-led research. From technology forecasts to competitive positioning, our research arms you with the expert guidance and decision-grade intelligence needed to make bold, evidence-based moves.

• Over 6,000 reports annually
• More than 1,100 global, regional, and local analyst experts spanning across 500+ coverage areas
• Named IIAR Analyst Firm of the Year – 5 years running

Read the blog to uncover what’s fueling IDC’s latest market outlook.

Your market isn’t generic. Your intelligence shouldn’t be either. IDC Custom Solutions pair our leading analysts with your toughest growth challenges, delivering bespoke programs to solve critical go-to-market questions.

• Exclusive content & research, 100% aligned to your use case
• Competitive and buyer-driven programs
• Strategy validation trusted by the Fortune 100

How IDC helped VMware power its most effective sales story.

From global summits to focused roundtables, IDC events deliver more than presentations – they drive strategic connection. Engage with senior buyers, analysts, and decision-makers who influence markets and accelerate deals.

• Curated formats: industry, role, and region-specific
• Direct analyst involvement
• Proven demand gen and positioning impact

Check out the IDC Events calendar and find the right opportunity to connect.