Middle East and Africa Hardcopy Peripherals Market Records Strong Growth in 1H25

NEEDHAM, Mass., September 25, 2025 – The overall Middle East and Africa (MEA) hardcopy peripherals (HCP) market posted growth in both units and value in the first half of 2025 (1H25), according to the latest insights from International Data Corporation (IDC). The global technology research and consulting firm’s Worldwide Quarterly Hardcopy Peripherals Tracker shows that 2.65 million units were shipped in the region in 1H25 for a total value of $1052.85 million, representing year-over-year growth of 9.4% in units and 1.9% in value.
Looking at the MEA region as a whole, inkjet shipments grew 14.4% year-over-year in 1H25, with the value of those shipments increasing 17.0%. These shipments accounted for around 60% of the total HCP market’s units and one-quarter of its total value. The growth was driven by steady demand for ink tank devices, which saw year-over-year growth of almost 20% in value terms.
The laser segment performed poorly in value terms in 1H25, recording a year-over-year decline of 8% due to a slow demand across most A3 mono laser speed ranges. The production segment was one of the HCP market’s best performing segments, recording year-over-year growth of 14.8% in units and 6.3% in value. This stemmed from the increased deployment of production devices within key sectors such as radiology and healthcare.
“Vendors are shifting toward higher-value solutions as more markets in the region pursue digital transformation and move toward paper-light workflows,” says Samar El-Sayed, a research manager at IDC. “Strategies now vary by market maturity: in developed, saturated markets, vendors emphasize advanced printing technologies and workflow solutions that support digital initiatives, while in less mature markets with room to grow, they focus on entry-level devices and the inkjet segment to capture market share.”
While the market’s overall performance was positive, growth dynamics varied across the region. Africa saw healthy inkjet and mono-laser unit growth, driven by vendor expansion through new channel appointments, particularly in Ghana and Tanzania, and a broader rebound in markets such as Egypt.
“Growth in Africa’s print market is being led by two complementary forces,” says Sharon Rono, a research analyst at IDC. “Inkjet shipments are expanding rapidly as SMBs and home users embrace affordable, versatile, low-maintenance printing, while mono laser devices are gaining ground among enterprises and government institutions seeking reliable, high-volume, and cost-efficient document output.”
Meanwhile, in the Middle East, 1H25 saw a clear shift toward color categories, ink-tank inkjets, and color laser devices. “This reflects rising demand and adoption linked to digital transformation initiatives,” says El-Sayed. “This is particularly true in Saudi Arabia, where mega projects and large-scale events are stimulating growth in the high-end print categories. Türkiye was also a key contributor to the market’s growth in 1h25, propelled by strong demand for color laser devices.”
Looking at the MEA HCP market’s overall vendor rankings, HP Inc. and Canon placed first and second, respectively, in unit terms in H1 2025, together accounting for around two-thirds of the market’s overall shipments. Epson remained in third place thanks to strong sales of its ink tank devices, capturing 48.1% of the total ink tank segment in 1H25.
For more information about IDC’s Worldwide Quarterly Mobile Phone Tracker, please contact Sheila Manek at smanek@idc.com.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,00 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 100 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on X at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.


Coverage

Companies Covered
HP Inc.

Regions Covered
Middle East and Africa
Türkiye

Topics Covered
Governance
Printers